The impact of COVID has seen a shift in the beverage industry substantially. The soft drink market fell 30% during COVID in Australia. Although consumption of alcohol was on the rise, the desire to change ones footprint and move into the healthy beverage segment became greater overnight.
We have seen the spike in the movement in kombucha, and the new phase of functional and nootropics drinks begin to emerge. Now it is time for the movement to drink more plants!!
It is undeniable we have become more health conscious and looking to consume food and drinks with benefits as opposed to just eating our way through life.
That is why plant based health tonics full of super herbs and adaptogens are the new drink on the market.
In the United States this is one of the fastest growing categories that sit alongside the plant based and sustainable movement. It makes sense, as people to are Vegan or plant based choose this as a way of life not just a fad.
This is why we at Mrs Toddy’s Tonic HQ are extremely passionate about plant based functional health tonics. We believe you need to nourish your body to benefit and reap the rewards.